puchala design
I’m Anna – a senior product designer & facilitator. Having data based approach I’m the users’ advocate and business’ ally.
My mission is to help people grow.
about me
For 7+ years’ I've been solving complex problems across healthtech, fintech, e-commerce, SaaS and enterprise platforms. Along the way, I’ve developed a holistic approach that balances user needs with business goals, while expanding my skillset to include business analysis, product strategy, and project management.
As a proactive collaborator, I thrive in cross-functional teams, advocating transparent communication and fostering a culture of continuous improvement. I’m passionate about driving meaningful outcomes – crafting seamless, user-centric experiences that deliver value, and empowering my colleagues through knowledge-sharing and internal initiatives.
Privately, I’m a passionate traveler exploring the wonders of this beautiful planet.
Based in Sydney.
how I add value
End-to-end Product Design
I lead comprehensive end-to-end design processes for complex projects by simplifying workflows into intuitive, scalable solutions, aligned with strategy for product development.
Cross-Functional Collaboration
I facilitate workshops, discussions, and design reviews in close collaboration with software architects, product owners, developers, and non-technical teams to ensure shared understanding, alignment, and delivery of high-impact user experiences.
Design Leadership & Strategy
I lead design strategy that balances users’ needs with business goals, having long-term vision in mind. I align the team to the strategic vision and roadmap, and prioritise work to create scalable solutions that drive measurable impact.
Clarity in Complexity & Growth Focus
I proactively challenge the status quo, driving continuous, growth-focused iterations to improve user experience, accelerate delivery, and foster ongoing innovation. Through critical thinking and asking the right questions, I cut through noise and reframe complex problems.
Research & Validation
I conduct qualitative user research, product analytics, A/B and usability testing to inform design decisions. Comfortably navigate ambiguity and use data to prioritise, pivot, and communicate rationale clearly to stakeholders.
Design Mentorship
I mentor junior designers and promote a culture of constructive feedback, fostering team growth and contributing to a collaborative, high-quality design culture.
contact
Let's connect on LinkedIn